BOPIS & BORIS

What is BOPIS?

BOPIS stands for Buy Online, Pick Up In Store. It lets customers purchase an item online and collect it at a physical store instead of waiting for home delivery, helping them avoid shipping fees and delays while driving footfall and incremental sales for the retailer.

What is BORIS?

BORIS stands for Buy Online, Return In Store. It lets customers return or exchange an online purchase at any physical store instead of shipping it back, removing return friction and creating an in-store visit that often converts into an exchange or a new purchase.

What is the difference between BOPIS and BORIS?

BOPIS covers the pickup journey — buy online, collect in store. BORIS covers the returns journey — buy online, return in store. Both are online-to-offline (O2O) omnichannel services that use physical stores to fulfill and receive orders closer to the customer

How does BOPIS work with Increff?

When a customer places a pickup order, Increff checks real-time store inventory, routes the order to the nearest store with stock, guides staff through scan-based picking and staging on a single screen, and notifies the customer when it is ready — with inventory synced across channels in under 10 seconds.

How does BORIS work with Increff?

A customer brings an online purchase to any store, staff scan the order, and Increff applies pre-configured refund, exchange, and quality-grading rules. Sellable stock is reintegrated into live inventory and the refund or exchange is processed instantly, with a complete audit log of every return.

What software do retailers need to enable BOPIS and BORIS?

Retailers need a store fulfillment and order management system with real-time cross-channel inventory visibility, nearest-store order routing, and a unified returns workflow. Increff delivers all of this in one platform with 100% scan-based operations and inventory sync in under 10 seconds.

Does BOPIS increase in-store sales?

Yes. Around 75% of BOPIS customers make additional purchases when they visit the store to collect their order, making pickup a high-intent cross-sell moment that lifts basket size and store conversion.

Can customers return marketplace or webshop orders in-store?

Yes. Increff's cross-node return management accepts, rejects, or reconciles returns for products bought from any online or offline source — brand webshop, marketplace, or another store — from a single returns dashboard for store staff.

How does Increff prevent overselling in BOPIS?

Increff exposes only genuinely available store inventory to online channels and syncs stock across stores, warehouses, and dark stores in under 10 seconds, preventing oversell, cancellations, and failed pickups.

How quickly can Increff BOPIS/BORIS go live?

Increff connects through 1300+ pre-built, tested integrations with marketplaces, e-commerce platforms, logistics carriers, and ERPs — so brands can activate BOPIS and BORIS across their store network without custom middleware or lengthy integration projects.