By
Anagha Chacko
Latest Published On
September 9, 2025

Witness Increff at scale as it transforms retail. From Six-Month Seasons to Weekly Drops: Increff Empowers India’s Largest Fashion Retailer with Next-Level Agility

About Increff

Increff is a retail SaaS company that helps brands and retailers solve real inventory and supply chain problems. Over 700 global retail brands use Increff's merchandising and omnichannel inventory management solutions to make faster decisions, reduce waste, and run more efficient operations — across markets, channels, and store formats.

Present in 18+ countries. Trusted by brands like Puma, Adidas, Levi's, Reebok, Birkenstock, ASICS, Bata, and more.

Increff at a Glance

  • 5,000+ stores managed globally
  • 90+ brands on the platform
  • 1 billion+ transactions processed annually
  • 18+ countries with active implementations
  • ISO 27001 certified | SOC 2 Type 2 certified | GDPR compliant

What Increff Offers

Merchandising SoftwarePlanning and Buying · Allocation and Replenishment · Merchandise Financial Planning · Markdown Optimization · Regional Utilization · Business Intelligence

Warehouse and OperationsWarehouse Management System (WMS) · Order Management System (OMS) · Ship from Store (SFS) · Label Software

Key Client Partnerships

India's Largest Fashion Retailer — Buying Cycle Cut from 6 Months to 1 Month

Increff implemented end-to-end merchandising software for India's largest fashion and lifestyle retailer — covering 5,000+ stores and 90+ brands. The solution included merchandise financial planning, OTB management, range planning, line selection, and allocation.

The result: the retailer moved from a 6-month seasonal buying cycle to monthly buying — giving them the agility to support weekly fresh drops and respond to demand in near real time. That's not a minor process tweak. It's a fundamental change in how a large retail business operates.

Leading Sports and Lifestyle Brand — India to Europe in Under 4 Years

Increff's partnership with one of the world's top sports and lifestyle brands started in 2020, supporting Multi Brand Outlets (MBOs) across India. It didn't stay there.

The expansion timeline:

  • Nov 2022 — Engagement kick-off, Indian subcontinent (LFR stores)
  • Mar 2023 — Expanded to new store formats across India
  • Nov 2023 — Signed up for Southeast Asia
  • Mar 2024 — Allocation and replenishment module live at European headquarters — one of Increff's fastest global rollouts, completed in two months
  • Present — Doors open to Oceania

Starting from MBOs, the solution now covers concept stores, company-owned and franchise outlets, and outlet stores across multiple continents. Each geography added not because it was planned upfront, but because the results in the previous one made the decision easy.

India's Largest Eyewear Brand — 2,000+ Stores, Then Japan, Singapore, and Beyond

Increff manages merchandising operations for one of India's largest eyewear brands across 2,000+ stores. When that brand acquired a Japanese eyewear company, they didn't go looking for a new software partner. They recommended Increff.

That recommendation opened up Japan, Singapore, Hong Kong, Thailand, and Taiwan — all managed through Increff's platform, with consistent operational standards across every market. Post-acquisition integration is notoriously messy. This one wasn't.

Integrations

Increff connects with the systems retailers already run — ERP, POS, PLM, costing engines, marketplace platforms, and WMS. The integration layer is built to reduce disruption, not add to it.

Why Increff

Retail is getting harder to manage — more channels, more markets, more SKUs, faster trend cycles. Increff's platform is built for that complexity. Not as a workaround, but as the operating model.

Whether it's cutting buying cycles, automating allocation across thousands of stores, or going live in a new geography in weeks — the track record is there.

Book a demo with Increff today