📌At a glance: Pepe Jeans reduced lead time by 3+ days, achieved 85–90% stock utilization, and improved replenishment efficiency using Increff’s merchandising solution.
What Is This Case Study About?
This case study highlights how Pepe Jeans optimized its replenishment and allocation processes using Increff’s merchandising solution to improve stock utilization, reduce lead time, and ensure better inventory placement across stores.
Client Overview
- Brand: Pepe Jeans
- Industry: Fashion Retail (Denim & Apparel)
- Store Network: 900+ stores in India
- Channels: Retail stores, large format stores (LFS), marketplaces, and D2C
- Key Focus: Replenishment and stock allocation optimization
Challenges Faced: Why Manual Replenishment Was Limiting Efficiency
Pepe Jeans faced significant operational challenges due to manual processes:
- Manual Replenishment Process: The brand was unable to optimize replenishment effectively, leading to inefficient stock distribution.
- Suboptimal Stock Utilization: Inventory was not being utilized efficiently across stores and channels.
- Inefficient Allocation Across Stores: Difficulty in ensuring the right inventory reached the right store at the right time.
- Delayed Response to Local Demand: Lack of automation limited the ability to respond quickly to store-level demand variations.
Increff’s Solution: Merchandising Solution for Allocation and Replenishment
Increff implemented its Merchandising Solution with allocation and replenishment modules to optimize inventory distribution and utilization.
Explore Increff’s Retail Merchandising and Planning Software
Automated Replenishment & Allocation
- Automated replenishment of both new and old season merchandise
- Ensured right inventory placement across stores based on demand
Improved Inventory Distribution
- Optimized stock distribution using store-level ROS (rate of sale)
- Considered planogram fill rates for better allocation decisions
Intelligent Stock Utilization
- Leveraged maximum available stock in the distribution center
- Optimized store capacity utilization
Replacement & Availability Optimization
- Identified nearest replacement styles when items were unavailable
- Improved product availability across stores
Data-Driven Store Operations
- Enabled store-level decision-making based on demand patterns
- Improved productivity and inventory health across stores
Simplified Operations & Reporting
- User-friendly interface for quick adoption
- Ability to upload data once and generate actionable reports rapidly
Results: Measurable Impact Delivered by Increff
“Increff’s merchandising solution significantly improved stock utilization and reduced replenishment lead times by 3 days for Pepe Jeans.”
Additional Operational Impact
- 88K+ units allocated to stores
- 75–80K units utilized for marketplaces
- ~6% of total buy quantity optimized for LFS & retail stores
Key Outcomes Summary
- Significant improvement in stock utilization across channels
- Reduced lead time through automated replenishment
- Improved allocation accuracy at store level
- Better alignment of inventory with local demand
- Enhanced inventory health and store productivity
- Scalable merchandising operations across large store network
Frequently Asked Questions (FAQ)
What is replenishment in retail?
Replenishment is the process of restocking products in stores based on demand to ensure availability.
How does automated replenishment improve retail operations?
It ensures timely stock movement, reduces delays, and improves inventory utilization.
How did Increff help Pepe Jeans improve stock utilization?
By automating allocation and replenishment, Increff ensured optimal stock distribution across stores.
What is inventory allocation in retail?
Inventory allocation is the process of distributing stock across stores based on demand and performance.
How does data-driven allocation improve sales?
It ensures the right products are available in the right stores, increasing conversion and reducing lost sales.
Which retailers benefit most from merchandising solutions?
Retailers with large store networks and multi-channel operations benefit the most.
Why Increff for Merchandising and Inventory Optimization?
Increff enables retailers to optimize inventory with:
- Automated allocation and replenishment systems
- Data-driven inventory distribution
- Improved stock utilization across channels
- Scalable solutions for large retail networks
- Proven impact on efficiency and sales performance
Ready to Optimize Your Inventory Utilization?
Improve stock efficiency and reduce lead times with Increff’s merchandising solution.
👉 Book a demo with Increff today