Latest Published On
September 9, 2025

How Increff Helped Jaypore Improve Top Seller Availability to 87% with Smarter Inventory Allocation

📌At a glance: Jaypore improved style availability from 45% to 87%, increased top-seller availability to 65%, and enhanced inventory allocation efficiency using Increff’s inventory management system and replenishment-driven allocation solution.

What Is This Case Study About?

This case study highlights how Jaypore leveraged Increff’s inventory management system to optimize store-level inventory through intelligent inventory allocation and replenishment. By combining replenishment and inter-store transfer (IST) capabilities, the brand significantly improved product availability and operational efficiency.

Client Overview

  • Brand: Jaypore (Aditya Birla Fashion & Retail)
  • Industry: Ethnic & Lifestyle Retail
  • Channels: Omnichannel (Retail + Digital)
  • Implementation Start: July 2023
  • Key Focus: Inventory management system and allocation optimization

Challenges Faced: Why Inventory Allocation Needed Optimization

As Jaypore scaled its retail operations, managing inventory efficiently across stores became increasingly complex:

  • Low Style Availability: Only 45% of styles with sales were available, leading to missed revenue opportunities.
  • Poor Top-Seller Allocation: High-demand styles were not consistently allocated to the right stores, limiting sell-through potential.
  • Inefficient Size Availability: Key size availability needed improvement to ensure better customer experience and conversion.
  • Manual Allocation Challenges: Without a robust inventory management system, inventory allocation decisions were not optimized for store-level performance.

Increff’s Solution: Inventory Management System with Smart Allocation

Increff implemented its inventory management system powered by allocation and replenishment modules, enabling Jaypore to optimize inventory across stores.

Discover Increff’s Retail Allocation and Replenishment Module

Intelligent Inventory Allocation

  • Allocated styles based on store-level performance and demand signals
  • Ensured high-performing stores consistently received top-selling styles
  • Improved alignment between supply and demand across locations

Automated Replenishment System

  • Enabled dynamic replenishment of fast-selling styles
  • Improved availability of products with active demand
  • Increased fill rates across stores

Inter-Store Transfer (IST) Optimization

  • Moved styles from low-performing to high-performing stores
  • Utilized surplus and slow-moving inventory effectively
  • Improved overall inventory utilization across the network

Operational Efficiency Gains

  • Reduced manual effort through automated inventory allocation outputs
  • Improved decision-making speed and accuracy
  • Enabled scalable inventory management for growing store network

Results: Measurable Impact Delivered by Increff

“Increff’s inventory management system significantly improved topseller availability by 23% and enabled smarter inventory allocation across Jaypore’s store network.”
                                                                                                                                                                                                       
KPIPre-IncreffPost-IncreffImpact
Style Availability (with sales)45%87%📈 Significant improvement
Top Seller Availability42%65%📈 +23 pp increase
Key Size Availability82%91%📈 +9 pp improvement
Key Size Availability (via IST)65%75%📈 +10 pp improvement
Inventory Allocation EfficiencyManualAutomated⚡ Improved decision speed


Metrics based on performance during Feb–May 2024 period.

Key Outcomes Summary

  • Strong improvement in inventory management system performance
  • Enhanced inventory allocation across stores
  • Increased availability of top-selling styles
  • Better utilization of slow-moving and surplus inventory
  • Reduced manual effort through automation
  • Improved customer experience through higher product availability

Frequently Asked Questions (FAQ)

What is an inventory management system in retail?

An inventory management system helps retailers track, manage, and optimize stock across stores to ensure efficient operations and better product availability.

What is inventory allocation and why is it important?

Inventory allocation is the process of distributing stock across stores based on demand, ensuring the right products are available at the right locations.

How did Increff improve inventory allocation for Jaypore?

Increff used data-driven algorithms to allocate products based on store performance, ensuring high-demand items were placed in the right stores.

How does replenishment improve inventory management?

Replenishment ensures fast-selling products are restocked automatically, preventing stock-outs and improving sales.

What role do inter-store transfers play in inventory optimization?

Inter-store transfers help move inventory from low-performing stores to high-demand locations, improving overall stock utilization.

Which retailers benefit most from inventory management systems?

Retailers with multi-store operations and diverse product assortments—such as fashion and lifestyle brands—benefit the most.

Why Increff for Inventory Management and Allocation?

Increff enables retailers to build a smarter, scalable inventory management system:

  • Advanced inventory allocation based on demand signals
  • Automated replenishment for consistent stock availability
  • Integrated inter-store transfer optimization
  • Real-time insights for better decision-making
  • Proven results in improving availability and efficiency

Ready to Optimize Your Inventory Allocation?

Transform your retail operations with a smarter inventory management system and allocation strategy.

👉 Book a demo with Increff today