📌At a glance: Hirawats achieved a 36% increase in revenue, 2X improvement in inventory turn, and reduced season planning time by 85% using Increff’s merchandising software.
What Is This Case Study About?
This case study highlights how Hirawats improved its inventory management and merchandising decisions by implementing Increff’s merchandising software. The solution enabled data-driven planning, optimized inventory levels, and improved distribution across stores.
Client Overview
- Brand: Hirawats
- Industry: Fashion Retail
- Location: India (Andhra Pradesh & Telangana)
- Product Range: Men’s, Women’s, Kidswear & school uniforms
- Key Focus: Inventory management and merchandising optimization
Challenges Faced: Why Manual Merchandising Was Limiting Growth
As Hirawats expanded across multiple outlets, managing inventory efficiently became a challenge:
- Lack of Data-Driven Decision Making: Inventory and merchandising decisions were not fully leveraging historical sales and inventory data.
- Inventory Imbalance Issues: Difficulty in identifying fast-moving vs slow-moving products led to overstocking and stockouts.
- Inefficient Forecasting: Limited ability to accurately forecast demand affected purchasing and planning decisions.
- Manual Allocation Processes: New season allocation required significant manual effort and time.
Increff’s Solution: Merchandising Software for Smarter Inventory Management
Increff implemented its end-to-end merchandising software, enabling Hirawats to optimize planning, inventory, and distribution.
Explore Increff’s Retail Merchandising and Planning Software at go
Inventory Optimization & Product Insights
- Identified fast-selling and slow-moving products
- Enabled better control over stock levels
- Reduced overstock and stockout scenarios
Improved Forecasting & Planning
- Leveraged historical sales trends for better forecasting accuracy
- Enabled planning at category and MRP bucket level
- Supported more granular and informed decision-making
Business Intelligence & Reporting
- Consolidated all data into a single repository
- Enabled quick access to years of analytics data
- Provided easy-to-read reports for faster decision-making
Reordering & Inventory Control
- Enabled weekly reordering of core categories
- Ensured optimal inventory levels without excess stock
- Reduced sales loss from stock unavailability
Distribution & Replenishment
- Allocated new season inventory based on store-level demand
- Enabled replenishment of sold SKUs and correction of broken styles
- Supported inter-store transfers from low-performing to high-performing stores
Results: Measurable Impact Delivered by Increff
“The implementation of Increff’s merchandising software significantly improved Hirawats’ inventory efficiency and overall business performance.”
Key Outcomes Summary
- Significant improvement in revenue and sales performance
- Better inventory efficiency with 2X inventory turnover
- Faster and more accurate seasonal planning
- Reduced manual effort in allocation and replenishment
- Improved stock availability and reduced sales loss
- Strong foundation for data-driven merchandising decisions
Frequently Asked Questions (FAQ)
What is merchandising software in retail?
Merchandising software helps retailers plan, manage, and optimize inventory, assortment, and distribution decisions using data and analytics.
How does merchandising software improve inventory management?
It identifies fast- and slow-moving products, optimizes stock levels, and ensures better availability across stores.
How did Increff help Hirawats improve performance?
Increff implemented a data-driven merchandising system that improved forecasting, allocation, and inventory control.
What is inventory turn and why is it important?
Inventory turn measures how quickly stock is sold and replaced. Higher turns indicate better inventory efficiency and cash flow.
How does data-driven planning improve retail decisions?
It enables retailers to use historical trends and demand patterns to make accurate inventory and purchasing decisions.
Which retailers benefit from merchandising software?
Fashion and multi-store retailers with diverse product assortments benefit the most from merchandising solutions.
Why Increff for Merchandising and Inventory Management?
Increff helps retailers build data-driven merchandising operations:
- Advanced inventory optimization and planning
- Real-time insights for better decision-making
- Automated allocation and replenishment
- Scalable solutions for multi-store retail
- Proven impact on sales, efficiency, and inventory health
Ready to Optimize Your Merchandising Strategy?
Drive better inventory decisions and unlock growth with Increff’s merchandising software.
👉 Book a demo with Increff today