📌 At a glance: Brands For Less (BFL), a multi-category value retail group operating across the Middle East, partnered with Increff to replace manual warehouse coordination with system-led automation — achieving a 30% increase in warehouse performance, 99.9% inventory accuracy, 25% overall cost saving, 59% reduction in supervision time, and a 25% reduction in order dispatch cycle time.
What Is This Case Study About?
This case study details how Increff's Warehouse Management System (WMS), Order Management System (OMS), and Label Software helped Brands For Less transform its warehouse and fulfillment workflows. By combining core Increff capabilities with configurable operational toolkits, BFL reduced manual effort, improved traceability, and built a more automated operating model across inbound, fulfillment, and cross-border operations.
Client Overview
- Industry: Multi-category Value Retail (Home, Toys, Beauty & more)
- Geography: Middle East
- Business Model: Multi-vendor sourcing including bulk buys and auction-based purchases
- Solutions Deployed: Increff WMS, OMS, and Label Software
- Challenge: Replacing manual coordination across inbound, fulfillment, and returns with system-led automation
The Problem: Why Manual Coordination Was Slowing BFL Down
As BFL's business scaled, its operating model created friction at every stage of the warehouse and fulfillment workflow.
Handling Inbound Inventory When Product Details Are Confirmed Later: In many inbound scenarios, BFL teams knew stock was arriving — but full item-level details were only finalized after physical receipt. Without system support, receiving and cataloging teams had to coordinate manually, slowing the process down.
Enabling Faster Receiving (GRN) Without Waiting on Manual Checks: Before inventory could be fully received into the system, products needed to be correctly created in the master catalog. Without automation, this led to bottlenecks between warehouse and cataloging teams.
Supporting High-Volume B2C Fulfillment Across Multiple Order Sources: BFL processes orders from its own websites and marketplaces. Applying the correct workflow per order type — without slowing down fulfillment — required operational clarity that manual processes couldn't reliably provide.
Driving Automation on the Warehouse Floor: BFL's conveyor-led operations depend on routing rules tied to destination country and process requirements. Manual decision-making at the floor level introduced inconsistency and slowed throughput.
Creating Reliable Returns Management: Returns were processed manually, with limited integration between warehouse validation and backend refund triggers, resulting in slower customer refunds, more coordination overhead, and weaker visibility into return reasons and restock timelines.
Increff: Configurable WMS + OMS for Scalable Warehouse Operations
Increff partnered with BFL to implement a combination of core platform capabilities and a configurable toolkit—a custom workflow layer designed for client-specific operational flows.
👉🏽 Explore Increff’s Warehouse Management System (WMS) coupled with its powerful Order Management System (OMS) along with Increff’s Label Software
Integration-Led Automation for Backend Accuracy and Customer Updates
Increff enabled automated data flows between warehouse operations and BFL's backend systems, supporting:
- More structured inventory and financial reconciliation
- Automation of order creation through backend systems, reducing dependency on manual uploads
- Return processing updates reaching BFL systems so refunds are triggered automatically after validation
- Shipment status updates flowing back for customer-facing tracking
Faster Inbound Receiving with Built-In Product Info Completion Triggers
Increff automatically flags items with incomplete product information during receiving, allowing warehouse teams to continue processing while the cataloging team completes required details in parallel — eliminating the GRN bottleneck.
Streamlined B2C Order Processing with Order-Source-Aware Workflows
Increff helped BFL implement workflows that distinguish orders coming from different channels (websites vs. marketplaces), enabling accurate and efficient processing per order type during fulfillment.
Warehouse-Floor Automation Through Configurable Routing and Handling Rules
Increff set up system-led routing rules aligned to BFL's conveyor infrastructure. Parcels follow the correct path based on destination requirements — reducing manual decision-making on the floor.
Improved Traceability Through Container-Level Association During Fulfillment
During picking and sorting, Increff enabled workflows that associate items to physical containers (bins/totes) moving through the warehouse — keeping movement through conveyors and downstream stations fast and traceable.
Simplified and Automated Returns Management
Increff automated returns validation and refund triggers, reducing manual coordination, enabling faster customer refunds, and improving visibility into return reasons and inventory restocking timelines.
Results: Measurable Impact Delivered by Increff
Key Outcomes Summary
- 30% increase in warehouse performance through system-led workflows and reduced manual intervention
- 99.9% inventory accuracy enabled by item-level tracking and automated data flows
- 25% overall cost saving across warehouse and fulfillment operations
- 59% reduction in supervision time with automated routing, receiving, and order processing
- 25% reduction in order dispatch cycle through channel-aware fulfillment and conveyor automation
- Faster returns processing with automated validation and refund trigger integration
Frequently Asked Questions (FAQ)
Q) What is Increff's WMS and how does it help warehouse operations?
Increff's Warehouse Management System (WMS) is a purpose-built platform for retail and e-commerce warehouses. It automates inbound receiving, order picking, fulfillment routing, and returns management — replacing manual coordination with system-led workflows. For BFL, it powered everything from conveyor routing rules to GRN automation.
Q) How can I optimize my warehousing solutions for better efficiency?
One can optimise warehousing solutions for better efficiency by implementing serial-level inventory tracking with condition-based bin assignment (new items near packing, slow movers deeper) and multi-channel sync to prevent overselling. This reduces picking time from 45-60 seconds to 30-40 seconds per unit and improves inventory accuracy from 8-12% discrepancy to <1%, directly boosting operational efficiency by 35%.
Q) How does Increff handle inbound receiving when product information is incomplete?
Increff flags items with incomplete product information during the receiving process and routes them to a parallel cataloging workflow. This means warehouse teams can continue receiving inventory without waiting for all product details to be confirmed, significantly reducing GRN turnaround time.
Q) How did Increff improve BFL's returns management process?
Increff automated the returns validation workflow and integrated it with BFL's backend systems so that refunds are triggered automatically once validation is complete — eliminating manual coordination between warehouse and finance teams, and speeding up the return-to-refund cycle for customers.
Q) What order management capabilities does Increff's OMS provide for B2C retailers?
Increff's Order Management System supports multi-source order processing — distinguishing between orders from brand websites, marketplaces, and other channels. It routes each order through the appropriate fulfillment workflow, ensuring accuracy and speed across high-volume B2C operations.
Why Choose Increff for your Warehouse and Fulfillment Operations?
Retailers and 3PLs across the Middle East and South Asia trust Increff to solve the most complex warehouse challenges in value and fashion retail. Increff's solutions are purpose-built for:
- Multi-channel retailers managing orders from websites, marketplaces, and cross-border operations
- High-volume B2C fulfillment requiring automation at every step of the warehouse floor
- Conveyor-led and automation-ready warehouses needing system-driven routing and handling rules
- Retail operations teams replacing manual coordination with scalable, integrated workflows
For more information on how Increff can transform your warehouse and fulfillment operations, schedule a demo with us now