At a glance: A leading men’s casual wear brand increased sales velocity by 28%, improved inventory health by 13%, and reduced NOS allocation by 50% using a data-driven replenishment and assortment management system.
What Is This Case Study About?
This case study highlights how a leading men’s casual wear brand improved store performance using Increff’s assortment planning and demand planning capabilities. By leveraging a replenishment and assortment management system, the brand optimized inventory placement and increased sales velocity across stores.
Client Overview
- Brand: Leading Men’s Casual wear Brand (Masked)
- Industry: Fashion Retail
- Store Network: ~120 exclusive brand outlets
- Key Focus: Assortment planning and demand planning
- Challenge: Improving sales velocity through better inventory distribution
Challenges Faced: Why Assortment and Demand Planning Needed Optimization
The brand faced several issues in aligning inventory with store demand:
- Inefficient Inventory Distribution: Difficulty in placing the right styles in the right stores led to lower conversions.
- Lack of Demand Planning: Limited visibility into store-level demand resulted in overstock and understock situations.
- Poor Inventory Utilization: Slow-moving products occupied space while high-demand styles were understocked.
- Manual Assortment Planning Limitations: Absence of a structured replenishment and assortment management system reduced planning efficiency.
Increff’s Solution: Assortment Planning and Demand-Driven Allocation
Increff implemented its merchandising solution with a focus on assortment planning and demand planning.
Explore Increff’s Retail Merchandising and Assortment Planning Software
Smart Assortment Planning
- Created assortment plans across ~120 stores to match true demand
- Enabled better placement of styles based on store performance
- Improved alignment between assortment and customer preferences
Demand Planning Using True ROS
- Identified overstocked and understocked scenarios based on true rate of sale
- Enabled better forecasting of demand at store level
- Improved decision-making for inventory allocation
Store-Style Ranking Algorithm
- Used proprietary algorithms to match styles to the most suitable stores
- Ensured the right products were placed in the right locations
- Increased conversion through better assortment placement
Inventory Consolidation and Rebalancing
- Pulled back poor-performing stock to free up working capital
- Redistributed inventory across stores for better utilization
- Improved overall inventory balance across the network
Results: Measurable Impact Delivered by Increff
Increff’s assortment planning and demand planning approach helped improve inventory health by 13%.
Key Outcomes Summary
- Improved sales velocity through better assortment planning
- Enhanced demand planning at store level
- Better inventory utilization across stores
- Reduced excess stock and improved working capital efficiency
- Optimized allocation using a replenishment and assortment management system
- Increased conversion through better product placement
Frequently Asked Questions (FAQ)
What is assortment planning in retail?
Assortment planning is the process of selecting and distributing the right mix of products across stores based on demand.
What is demand planning in retail?
Demand planning involves forecasting customer demand to ensure the right inventory is available at the right locations.
How did Increff improve sales velocity for this brand?
Increff optimized assortment and allocation decisions using demand signals, ensuring better product placement across stores.
What is a replenishment and assortment management system?
It is a system that combines inventory replenishment with assortment planning to optimize stock distribution across stores.
How does store-style ranking improve retail performance?
It matches products to stores based on demand and performance, improving conversions and sales.
Which retailers benefit most from assortment planning solutions?
Retailers with multi-store operations and large product assortments benefit the most.
Why Increff for Assortment Planning?
Increff helps retailers build smarter merchandising systems with:
- Advanced assortment planning and demand planning
- Data-driven allocation and inventory optimization
- Improved inventory utilization across stores
- Scalable replenishment and assortment management system
- Proven impact on sales and inventory performance
Ready to Optimize Your Assortment Planning?
Improve sales velocity and inventory efficiency with a smarter replenishment and assortment management system.
👉 Book a demo with Increff today