📌 At a glance: GIVA, a leading D2C fine jewelry brand, lifted inventory accuracy from under 95% to over 99.5% even as order volumes surged by 50% — by replacing SKU-level tracking with item-level UID tracking on Increff's WMS, and unifying inventory sync across its app, marketplaces, and quick-commerce arm
🎥 Want the story in their own words? Watch the GIVA testimonial
What Is This Case Study About?
This case study examines how Increff's Warehouse Management System helped GIVA — a fine jewelry brand dealing in gold, silver, and lab-grown diamonds — solve a problem most apparel WMS platforms aren't built for: tracking high-value, individually unique pieces at scale. By moving GIVA from quantity-based SKU tracking to unique-ID-level visibility, and by integrating real-time inventory sync across every sales channel, Increff enabled the brand to grow aggressively without the inventory leakage that typically follows scale.
Client Overview
- Industry: Fine Jewelry / D2C Retail
- Retail Format: D2C app, major marketplaces (Amazon, Myntra, Flipkart), physical outlets, and GIVA Go (quick commerce)
- Focus Area: Item-level inventory tracking, multi-channel sync, and customization-ready order flows
- Key Challenge: SKU-level tracking couldn't surface or resolve inventory gaps in high-value stock
- Objective: Hit and hold inventory accuracy above 99% while scaling order volumes and channel count
Challenges Faced: Why SKU-Level Tracking Was Breaking Down
GIVA's category — fine jewelry — makes inventory precision non-negotiable. Each piece carries real value, and gaps don't just hurt P&L, they break trust. The brand's prior setup couldn't keep up:
- SKU-Level Blind Spots: The previous WMS tracked styles and quantities, not individual units. Month-end audits surfaced gaps the team couldn't explain — there was no unit-level history to trace.
- Performance Penalty for Granularity: An earlier attempt at UID-level tracking on a different system caused the WMS to slow down as volumes climbed, forcing a trade-off between precision and speed.
- Channel Sync Lag: With GIVA selling on its own app, Amazon, Flipkart, Myntra, and physical outlets, fragmented inventory sync was producing out-of-stock errors — the same unit being exposed to multiple channels at once.
- Ground-Level UI Friction: Traditional WMS platforms relied on T-codes and dense back-end jargon, making screens hard for warehouse associates to navigate during picking, GRN, and invoicing.
- No Order-Level Customization: As a D2C brand offering on-app jewelry customization, GIVA needed a WMS that could handle bespoke orders — something most traditional players couldn't accommodate.
Increff's Solution: Item-Level Precision, Built for High-Value Scale
Increff deployed a WMS configured for GIVA's category realities and growth trajectory — combining unit-level traceability with channel orchestration and a deliberately operator-friendly interface.
Item-Level UID Tracking
- Assigned every individual piece a unique ID from warehouse entry through customer delivery
- Captured complete unit-level history — additions, transactions, dispatches, returns — eliminating the audit gaps that came with SKU-level counting
- Maintained tracking integrity even at the brand's highest order volumes to date
Real-Time Multi-Channel Sync
- Unified inventory across the GIVA app, Amazon, Flipkart, Myntra, and physical outlets
- Removed double-exposure risk where one unit could appear available on multiple channels simultaneously
- Enabled granular channel control — activating or deactivating specific warehouses, pin codes, and carrier lanes per channel in real time
Order-Level Customization Support
- Accommodated GIVA's app-based jewelry customization flows at the WMS layer
- Allowed custom processes and workflows built up over years of D2C operations to be replicated, not flattened
Operator-First Interface
- Streamlined GRN, picking, and invoicing screens for ground-level associates
- Removed T-code dependency and back-end jargon, reducing training overhead and error rates
Three-Month Onboarding with Hand-Holding
- Co-developed and tested custom flows during a structured three-month implementation
- Provided continued post-go-live support for new process rollouts and day-to-day issue resolution
Results: Measurable Impact on Inventory and Channel Operations
"Prior to our Increff days, inventory accuracy was a little under 95%. After onboarding Increff, even though our order volumes have gone up by more than 50%, we are still seeing inventory accuracy in excess of 99.5%." — Aditya Labroo, Co-founder & COO, GIVA
Key Outcomes Summary
- Inventory accuracy held above 99.5% through a 50% volume surge
- Every unit traceable end-to-end, with complete transaction and return history at UID level
- Out-of-stock errors across channels eliminated through real-time sync
- Customization-heavy D2C order flows supported without back-end workarounds
- Warehouse associate productivity improved via cleaner picking, GRN, and invoicing screens
- Scalable foundation in place for new channels and the GIVA Go quick-commerce expansion
Frequently Asked Questions (FAQ)
1) What is item-level (UID) tracking, and why does it matter for jewelry?
UID tracking assigns every individual piece a unique ID, rather than just counting quantities of a style. For high-value categories like fine jewelry, this means every unit has its own traceable history — making audits accurate and gaps resolvable.
2) How does real-time multi-channel sync prevent out-of-stock errors?
When one unit is sold on any channel, it's immediately deducted across all other channels. This prevents the same piece from being exposed for sale on the app, Amazon, and Myntra simultaneously.
3) Can a WMS handle order-level customization for D2C brands?
Most traditional WMS platforms can't. Increff's WMS accommodates customized orders at the workflow level — relevant for brands like GIVA that offer on-app personalization.
4) Why is WMS UI design important for warehouse operations?
Ground associates interact with the system every day. Cleaner picking, GRN, and invoicing screens reduce errors, shorten training time, and improve throughput — far more than back-end sophistication that operators never see.
5) How long does Increff WMS onboarding typically take?
GIVA's implementation took roughly three months, including custom flow development, testing, and go-live across all existing processes.
6) Which brands benefit most from item-level WMS tracking?
Brands dealing in high-value, individually distinct inventory—jewelry, watches, luxury goods — and any D2C brand scaling rapidly across multiple sales channels where precision and sync matter equally.
Why Increff for High-Growth D2C Brands?
Increff is built for brands that need to scale order volumes without compromising on inventory control:
- Item-level (UID) tracking designed for high-value, audit-sensitive categories
- Real-time multi-channel sync across D2C apps, marketplaces, and physical stores
- Order-level customization support for D2C brands with non-standard workflows
- Operator-friendly interface built for ground-level warehouse teams, not back-end specialists
- Structured technical architecture — channel integration, courier integration, and routing handled in a clear sequence
- Hands-on implementation and ongoing support, including co-development of new processes post-go-live
Ready to Scale Without Losing Inventory Precision?
If your brand is growing fast and inventory gaps are showing up in month-end audits, Increff's WMS can give you the unit-level visibility and channel sync that scale demands.
👉 Book a demo with Increff today and see what item-level inventory looks like at scale.