📌 At a glance: A world-leading sportswear brand consolidated fragmented WMS and OMS deployments into a single, unified platform — achieving a 300% jump in rate of sales, 99.9% bin-level accuracy, and a 40% reduction in inventory holding days, all within 10 days of go-live.
What Is This Case Study About?
Managing e-commerce at scale across disconnected warehouse management and order management systems is one of the most costly operational traps in global retail. This case study details how Increff helped a top-tier sportswear and footwear brand replace a fragmented, multi-system setup with a single, integrated WMS and OMS — eliminating order cancellations, unlocking omnichannel inventory visibility, and delivering measurable improvements across every operational KPI.
Client Overview
- Type: Global sportswear and footwear brand
- Segment: E-commerce and B2B omnichannel retail
- Region: Global (multi-warehouse, multi-marketplace operations)
- ERP: SAP-integrated environment
- Warehouses Onboarded: 3 facilities, 100,000+ units under management
- Objective: Consolidate multiple WMS and OMS deployments into one high-performance platform without disrupting live sales or causing order cancellations
Challenges Faced: Why Fragmented Warehouse and Order Management Systems Were Costing Sales
The brand wasn't struggling because of weak demand. It was struggling because its operational infrastructure couldn't keep up with it.
1. Multiple disconnected WMS and OMS systems running simultaneously
The brand had deployed separate systems to manage different aspects of e-commerce fulfillment. Each system held a partial view of operations — and none of them talked to each other reliably. Reconciling data across platforms consumed time and introduced errors at scale.
2. Poor bin-level accuracy driving order cancellations
When inventory positions at the bin level are inaccurate, orders get accepted that cannot be fulfilled. The brand was experiencing this at volume — a direct revenue leak tied entirely to system limitations, not demand.
3. Siloed inventory allocation per channel
Each sales channel — marketplace, B2B, direct — had inventory ring-fenced to it. That meant stock sitting idle in one channel's pool while another channel ran out. The result: poor rate of sale (ROS), inflated holding costs, and missed revenue.
4. No single view across marketplaces and B2B channels
Without a unified order management layer, there was no way to expose the same inventory pool to all channels simultaneously. Every channel was, in effect, operating with less inventory than the brand actually had.
5. SAP integration gaps creating information lag
The existing setup lacked deep API integration with SAP, which meant inventory and order data flowing between systems was delayed or inconsistent — compounding every other problem on this list.
Increff's Solution: Unified Warehouse Management and OMS with Cross-Docking Capability
Increff replaced the fragmented multi-system setup with a single, integrated warehouse management and order management platform — built for the speed and complexity of global omnichannel operations.
Explore Increff’s Warehouse Management System (WMS) coupled with its powerful Order Management System (OMS)
Unified WMS and OMS Integration
- Consolidated all existing WMS and OMS systems into one cohesive platform
- Eliminated the reconciliation overhead that came with managing multiple systems
- Gave operations teams a single source of truth for inventory, orders, and fulfillment status
Omnichannel Inventory Visibility
- Full inventory exposed simultaneously to all sales channels — marketplaces, B2B, and direct
- Cross-docking workflows enabled faster throughput for high-velocity SKUs, reducing dwell time and improving inventory turns
- Real-time inventory positions prevented overselling and eliminated the order cancellations that had been bleeding revenue
Deep SAP API Integration
- Built deep, bidirectional API integration with the brand's existing SAP environment
- Inventory and order data now flows without lag, without manual intervention, and without reconciliation errors
- Finance and operations teams work from the same numbers — in real time
Rapid Ramp-Up Across Three Warehouses
- All 3 warehouse locations onboarded and live within 10 days
- 100,000+ inventory units active from day one
- Implementation handled without operational disruption or sales downtime
Results: Measurable Impact Delivered by Increff
"3 warehouses, 100,000+ units, live in 10 days — and a 300% jump in rate of sales within the same operational window with Increff. That's not a small lift."
The brand also achieved Amazon Prime Status — with 100% of inventory now eligible, unlocking higher placement and incremental revenue on Amazon without any additional stock investment.
Key Outcomes Summary
- 300% jump in rate of sales following consolidation of warehouse management and order management systems
- 2–3x improvement in inventory turns, freeing up working capital previously locked in slow-moving, siloed stock
- 99.9% bin-level accuracy — effectively eliminating order cancellations caused by inventory position errors
- SLA cut from 3 days to same-day across all sales channels, including marketplaces and B2B
- Inventory holding reduced by ~40% — from 110 days to 65 days — through better cross-docking and unified stock pooling
- Amazon Prime Status unlocked, driving higher organic visibility and revenue on the world's largest marketplace
Frequently Asked Questions
What is the difference between a warehouse management system (WMS) and an order management system (OMS)?
A warehouse management system (WMS) controls physical inventory operations — receiving, putaway, picking, packing, and dispatch within a warehouse. An order management system (OMS) sits above that layer, routing orders across channels and managing fulfillment logic. When a brand runs separate WMS and OMS tools that don't integrate properly, inventory accuracy breaks down and order cancellations follow. The most effective setups use a tightly integrated WMS and OMS stack — which is exactly what Increff provides.
How does cross docking improve inventory turns for retail and e-commerce brands?
Cross docking reduces the time inventory spends in a warehouse by routing inbound stock directly to outbound fulfillment — bypassing the put-away and storage steps entirely. For high-velocity SKUs in sportswear and footwear, this directly improves inventory turns by reducing dwell time and holding costs. Brands that adopt cross-docking as part of their warehouse management strategy typically see meaningful reductions in days-on-hand and faster capital recycling.
Why do multi-system WMS deployments cause order cancellations?
When multiple warehouse management systems run in parallel, each holds a partial, often-delayed view of inventory positions. Bin-level accuracy suffers because there is no single authoritative record. Orders accepted by one system may not reflect real stock availability — leading to fulfillment failures and cancellations. Consolidating onto a unified WMS resolves this by maintaining a single, real-time inventory record across all locations.
How quickly can Increff's WMS and OMS be deployed across multiple warehouses?
Increff's platform is designed for rapid deployment. In this case, three warehouse facilities with over 100,000 inventory units were fully onboarded and operational within 10 days. Traditional WMS implementations often require 6–12 months. Increff's modern architecture, remote implementation capability, and pre-built integrations — including deep SAP API support — make fast, low-disruption rollouts possible even at enterprise scale.
How does unified inventory management help brands achieve Amazon Prime Status?
Amazon Prime eligibility requires consistently fast fulfillment SLAs. Brands running fragmented order management systems often fail to meet these SLAs at the required reliability level. By consolidating inventory into a single pool visible across all channels — including Amazon — and cutting SLA from 3 days to same-day, Increff enabled the brand to qualify for and maintain Prime Status, unlocking better placement and higher conversion rates on the platform.
Which industries benefit most from integrated WMS and OMS platforms?
Any industry managing omnichannel inventory at scale — sportswear, fashion, footwear, consumer electronics, home goods — benefits from tight WMS and OMS integration. The gains are most pronounced for brands running multiple sales channels simultaneously (marketplaces, B2B, D2C), operating across more than one warehouse, or relying on ERP systems like SAP where data accuracy and speed are critical. 3PL providers managing client inventory at scale also see significant productivity improvements.
Why Increff for Warehouse Management and OMS?
Increff is purpose-built for the complexity that global retail and e-commerce brands actually face — not the simplified version that legacy WMS vendors designed for:
- Rapid, remote deployment across multiple warehouse locations — weeks, not months
- Native omnichannel inventory pooling — single stock view exposed to all channels simultaneously
- Deep ERP and marketplace integrations — SAP, Amazon, and B2B channels connected out of the box
- Cross-docking support built into the warehouse management layer for high-velocity fulfilment
- Proven at scale — managing 400K+ units efficiently across global operations
- Measurable outcomes from day one — not after a 12-month implementation runway
Ready to Fix Your Inventory Operations?
If fragmented warehouse management or order management systems are costing you sales, accuracy, or speed — Increff can have you operational in days, not quarters.
Book a demo with Increff today