ABOUT INCREFF
Increff is a retail SaaS company solving complex inventory management and supply chainchallenges. Over 700+ global retail brands believe in our end-to-end merchandising andomnichannel inventory management solutions. We empower retailers to enable automateddecision-making, bring accuracy to processes, drive sustainable retailing, and achieveincredible efficiency.
MERCHANDISING SOFTWARE MODULES
- Merchandise Financial Planning
- Planning and Buying
- Allocation and Replenishment
- Regional Utilization
- Markdown Optimization
- Co-Pilot
OVERVIEW
For a leading consumer electronics retailer in the GCC and MENA region, managing a diverse portfoliospanning from high-frequency Wearables and Mobiles to high-value Large Appliances and Notebookspresented a significant logistical hurdle. Store-level assortments and inventory were not consistently aligned tolocal demand, making it hard to balance availability with the right breadth and depth.
Increff partnered with the brand to set up a data-driven store-level assortment evaluation and decisioningframework, giving each store a “Smart Assortment Plan” that aligned inventory to localized demand whilemaintaining availability.
CHALLENGES FACED
- Store-wise assortment was not fully aligned to localized demand patterns, leading to sub-optimal inventorymix and missed margin opportunities.
- Limited visibility into recent, store-level performance across the assortment made it harder to identify what todouble down on vs. what to liquidate.
- Stock-outs on top-selling styles were impacting revenue—especially within Mobile Phones, where a small setof syles contributed disproportionately to category sales.
- The business required a consistent, data-driven way to review performance and take action across stores andcategories.
INCREFF'S SOLUTION
Increff deployed a data-driven store-level evaluation framework. Increff’s "Smart Assortment Plan" strategyoptimized the breadth and depth of inventory for each location, significantly improving stock availability anddemand alignment.
Scope and data setup
Increff recommended a “Smart Assortment Plan” for each store, driven by two levers:
Optimum Depth (how much inventory to hold)
• Predicted the right depth by estimating demand contribution at store + attribute group level.
• Corrected for liquidation effects and availability.
• Incorporated seasonality/festivity impact.Optimum Width (how many styles to expose)
• Predicted the optimal number of styles to expose at store + attribute group level.
• Applied long-tail optimization to reduce inefficient breadth.
• Recommended differentiated width across stores based on local demand.
• Considered planogram constraints, minimum size set, and minimum style 
Increff Merchandising Software also gaveperformance-based discount recommendations
- Evaluated recent performance ofmerchandise on the floor.
- Recommended increasing discounts fornon-performing stock and reducingdiscounts for better-performing stock,within defined guardrails.data to trackbusiness performance.
IMPACTS DELIVERED
Assortment optimization impact
- ~9.1% potential increase in overall ASP by revising store assortments.
- Mix and contribution shifts from implementing the suggested assortment
Discount optimization impact
- Recommended higher discount for ~19% of stock that was non-performing
- Recommended lower discount for ~50% of stock that was performing well
Availability impact (top sellers)
Identified ~22% potential revenue loss due to stock-outs for the top 20 Mobile Phone styles acrossstores (these styles contributed ~50% of overall category revenue).
CONCLUSION
By combining store-level data,attribute-rich master information, andperformance-led decisioning, Increffhelped the brand move toward asmarter, more localized assortmentstrategy. The engagement deliveredclear, quantifiable opportunitiesacross ASP uplift, inventory andrevenue mix improvements, moretargeted discounting, and bettervisibility into stock-out drivenlosses—enabling faster, sharperactions across the store network.
OTHER SOLUTIONS
OUR CLIENTELE
Increff’s solutions are trusted by some of the world’s leading brands. Our ability to handlelarge-scale implementations and complex retail environments makes us a preferredpartner for global retail giants.
