Sales are the lifeblood of a business. However, with the ever-increasing competition and changing consumer behavior, it can be challenging to drive increasing numbers and revenue. The rise of fast fashion and the boom of the e-commerce industry has also made it more difficult for clothing brands to stand out and attract customers. A survey… Continue reading 6 smart strategies for fashion brands to increase sales
Retail is one of the most data-driven industries, from sales data to inventory details – every data point offers an opportunity to make your retail business more efficient and successful. The right data at the right time can help you understand customer behavior, estimate demand requirements, build forecasts, and make informed decisions. Here’s how the… Continue reading Dive into your sales data and interpret the right story
Offering excessive discounts during the sales season can be quite tempting to clear ageing inventory, however, discounts not only slash profit margins significantly but, if done without the right strategy, can impact your brand image. Once customers get used to low price points, they can become reluctant to buy at full price and end up… Continue reading Are your Business Decisions Hurting your Bottomline? It’s Time to Rethink.
Every business begins with a plan which, if not executed properly, impacts growth and expansion. Inventory management is a critical part of retail businesses and many businesses use Excel as their initial inventory management tool as it is user-friendly and readily available on all computers. Nearly 46% of Small and Medium businesses don’t track their… Continue reading The Cost of Human Error in Merchandise Planning: MS Excel vs New Age Merchandising Planning Software
Retail started from local stores and expanded nationwide, cross borders, with e-commerce. E-commerce provided a uniform platform business for brands to compete on. The traditional legacy brands, having huge landmark stores and a dedicated customer base, had to wrestle with hip startups that were born in the digital era. As fast-paced technology started transforming the… Continue reading If you are going D2C with Shopify, Scale Faster with Increff
As an established retailer, you require a wide range of styles in multiple sizes to meet customer demand. The need for instant gratification has become a dominant force in retail, hence the primary requirement of having the right stock available in the right place at the right time. Constraints on store space, minimum display requirements,… Continue reading Inter-store transfers – Reshuffle inventory for optimum sales
The shopping season is ON, are you closer to your customer? As fashion brands & retailers prepare their stock for one of the most awaited e-commerce season sales, Amazon’s Great Indian Festival and Flipkart’s Big Billion Day, Increff launches Regional Utilization (RU) module to reduce additional logistic costs and deliver a smooth online order delivery journey. In… Continue reading Increff Launches Regional Utilization Module