A high-low pricing strategy is one that runs a substantial gap between the regular or listed price of any product and its promoted price. The high-low method is a retail price optimization strategy adopted to give consumers the perception of a bargain without any compromise on the perceived value of the brand. The most important… Continue reading What is a High Low Pricing Strategy in Retail? Find the ideal price for your product.
What is a High Low Pricing Strategy in Retail? Find the ideal price for your product.
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