A high-low pricing strategy is one that runs a substantial gap between the regular or listed price of any product and its promoted price. The high-low method is a retail price optimization strategy adopted to give consumers the perception of a bargain without any compromise on the perceived value of the brand. The most important… Continue reading What is a High Low Pricing Strategy in Retail? Find the ideal price for your product.
What is Retail Price Optimization? Customers are comparing prices all the time and across channels – online and offline. They have apps that suggest discount codes and they are always looking for offers that give them the most value for their money. Even in such a time of changing consumer behaviour, unfortunately, many retailers rely… Continue reading Maximize profits with Retail Price Optimization
As competition intensifies across the e-commerce space, brands must offer faster deliveries and efficient order fulfillment to stay competitive. Being able to project demand accurately and maintain inventory levels according to customer expectations is crucial. A major factor influencing customers’ perception of a brand is the time taken by a retailer to deliver an item… Continue reading How Demand-Based Inventory Distribution Helps Future-Proof Your E-Commerce Business
Every business begins with a plan which, if not executed properly, impacts growth and expansion. Inventory management is a critical part of retail businesses and many businesses use Excel as their initial inventory management tool as it is user-friendly and readily available on all computers. Nearly 46% of Small and Medium businesses don’t track their… Continue reading The Cost of Human Error in Merchandise Planning: MS Excel vs New Age Merchandising Planning Software
There are hundreds of people who walk into your store every day. This provides an opportunity to convert them into loyal customers. How do you impress them? A straightforward and data-driven way to ensure that you always meet your customers’ expectations is by investing in assortment planning. What is assortment planning in retail? Simply put,… Continue reading Assortment Planning For Profitable Retailing
The rise of the internet and tech advancements have moulded the way consumers connect with a brand. This relationship is now more value-driven and personal. While shopping has been around since history itself, the way we shop evolved dramatically with the rise of e-commerce. Digital Darwinism played a critical role in pushing companies to take… Continue reading Making online shopping easy. Give more than what your customers want
Assortment or option planning is a holistic process that blends fashion with finance. It helps merchandisers and retailers create a comprehensive store package that satisfies customer demand and allows businesses to achieve financial goals. A part of assortment planning is smart decision-making in merchandise planning and buying process. Gartner recognizes Increff as a key tech-player… Continue reading Tough Challenges need creative solutions. Merchandise planning made easy now!