How to transform your Fashion Merchandising Strategy for maximum Customer Satisfaction?

Keeping up with changes in customer behavior is vital for retailers seeking to thrive in a competitive market. A pivotal factor in achieving success lies in transforming your fashion merchandising approach to prioritize customer satisfaction.  Did you know that an impressive 86% of consumers are willing to pay more for an enhanced shopping experience? Furthermore,… Continue reading How to transform your Fashion Merchandising Strategy for maximum Customer Satisfaction?

What are the new-age eyewear merchandising challenges and how to overcome them

Just as a pair of glasses can help you see more clearly, the proper lens on the merchandising landscape can bring clarity to the retail industry’s merchandising challenges. One significant game-changer in the eyewear sector is Warby Parker, which has revolutionized the way people buy glasses.  By offering the convenience of ordering from home and… Continue reading What are the new-age eyewear merchandising challenges and how to overcome them

5 things you need to know before setting up a phygital store

In today’s world, customers are increasingly looking for a seamless shopping experience across physical and digital channels. More flexibility leads to a better customer experience, higher sales, and increased brand loyalty; hence merging is essential. The touch and feel of physical shopping are amalgamated with the ease and habit of online shopping to provide instant… Continue reading 5 things you need to know before setting up a phygital store

Erasing Merchandising Errors: The Power of Data-Driven Decisions

In the world of retail, a single merchandising decision can influence the trajectory of a season, the success of a product, and even the overall growth of a business. However, these crucial decisions can be fraught with inaccuracies and bias if not properly informed. This is where the power of data comes into play, acting… Continue reading Erasing Merchandising Errors: The Power of Data-Driven Decisions

Timeless best merchandising practices for the fashion-forward

Good merchandising is like a classic wardrobe staple: always in fashion. Picture this: You walk into a store and immediately feel captivated by the displays, the colors, and the overall aesthetic. You find yourself instinctively drawn towards certain products, feeling as though they were made just for you. This is the magic of merchandising –… Continue reading Timeless best merchandising practices for the fashion-forward

6 smart strategies for fashion brands to increase sales

Sales are the lifeblood of a business. However, with the ever-increasing competition and changing consumer behavior, it can be challenging to drive increasing numbers and revenue. The rise of fast fashion and the boom of the e-commerce industry has also made it more difficult for clothing brands to stand out and attract customers.  A survey… Continue reading 6 smart strategies for fashion brands to increase sales

If you are going D2C with Shopify, Scale Faster with Increff

Retail started from local stores and expanded nationwide, cross borders, with e-commerce. E-commerce provided a uniform platform business for brands to compete on. The traditional legacy brands, having huge landmark stores and a dedicated customer base, had to wrestle with hip startups that were born in the digital era. As fast-paced technology started transforming the… Continue reading If you are going D2C with Shopify, Scale Faster with Increff