Frequently asked questions

Increff is a retail technology company that provides powerful solutions to optimize inventory management for brands and retailers. Increff Omni simplifies operations by combining warehouse and order management, facilitating seamless inventory synchronization across all sales channels. Additionally, Increff merchandising software empowers informed decision-making with customizable algorithms, supporting sustainable and profitable business growth.

Increff's solutions are designed with fashion's unique demands in mind. Our self-learning algorithms and automated inventory management enhance accuracy. We prioritize innovation, revolutionizing merchandising and planning processes. Regular updates keep our solutions cutting-edge, and we're committed to constant improvement for top-quality service.

Increff serves offline and online retailers, merchandisers, and D2C brands in fashion, home furnishing, and health & beauty. Decision-makers and influencers facing challenges like operational inefficiencies, fragmented sales data, and adapting to trends benefit from our solutions. Whether you seek to plan merchandise, identify top-sellers, predict customer preferences, or beat the competition, Increff is a valuable resource for CEOs, business owners, retail heads, and more.

Merchandising is crucial for inventory optimization in retail. It ensures the right products are available at the right time, reducing excess stock and stockouts. By analyzing trends and customer preferences, merchandising helps maintain an efficient and profitable inventory, enhancing the overall retail performance.

Merchandising, whether in retail or online settings, strives to enhance sales by embracing a customer-centric approach. This involves aligning with market trends and customer preferences to elevate the customer experience. Key components encompass product assortment planning, allocation, pricing strategies, visual displays, discounts, promotions, and efficient inventory management.

Merchandising planning systems and tools enhance inventory management in both retail and online sectors, automating tasks and reducing reliance on Excel. Proven algorithms improve accuracy, optimize operations, predict demand, and boost sales. These tools also handle complexities like markdowns, stock transfers, and style changes, fostering in-depth analysis and efficiency, driving revenue growth, and empowering brands in a dynamic market.

1. Product Merchandising: Involves promotional activities to boost sales of physical and digital products.
2. Retail Merchandising: Strategies for in-store and e-commerce to maximize sales and profitability.
3. Visual Merchandising: Use of visual elements to enhance store aesthetics, drive customer engagement, and promote products.
4. Digital Merchandising: Online strategies to optimize product presentation and sales.
5. Omnichannel Merchandising: Coordinated approaches across multiple channels for consistent customer experience and sales growth.

Increff offers both Story, Style, and Size-wise display and allocation. Style-wise allocation focuses on healthy styles with all key sizes as per planogram requirements. Size-wise allocation is utilized during end-of-season sales, prioritizing size performance for cut sizes. Story-wise allocation is for displaying and sending styles together within the same story or collection.

The golden rule is to have to the right inventory, in the right amount, right place and right time. By maintaining this delicate balance, businesses can optimize cash flow, reduce holding costs, meet customer demand effectively, and ultimately improve its overall operational efficiency and profitability. This can be achieved by using a capable merchandising solution.

A Warehouse Management System is critical because it enables businesses to run their operations more efficiently, reduce manpower costs, expose 100% inventory across sales channels, and much more. It is especially crucial in today's competitive and fast-paced business environment, where efficient supply chain and logistics operations can make a significant difference in a company's success.

It works by providing a central platform that integrates with marketplaces, ERPs, and brand website to manage and control warehouse operations. A WMS also helps in optimizing inventory management, order fulfillment, and increasing overall efficiency. It streamlines processes, reduces manual labor, and increases accuracy, all of which contribute to better customer service and cost savings.

To control warehouse inventory effectively, start by implementing a Warehouse Management System for automation and real-time tracking. You should then optimize storage, use FIFO or LIFO methods as needed, and collaborate with suppliers for efficient replenishment. Finally, its important Regularly audit, forecast demand, and adjust policies while monitoring and training staff to ensure accountability and quality.

Omni-channel retail refers to a approach that integrates various sales and distribution channels to create a seamless and consistent shopping experience for customers. The term "omni" means "all" signifying that customers can interact with a retailer and make purchases through multiple channels, including physical stores, online websites, mobile apps, social media, phone orders, and more.

The key difference multi-channel and omni-channel retail strategies is the level of integration and consistency in the customer experience. Multi-channel retail may involve operating in separate, disconnected channels, while omni-channel retail aims to create a unified, seamless shopping experience across all channels. Omni-channel strategy prioritizes customer convenience and satisfaction, whereas multi-channel may focus on simply having a presence in multiple channels.

Omni-channel retailing is important because it meets the changing expectations of modern consumers and provides retailers with a competitive edge. It enables retailers to create a cohesive and convenient shopping experience, utilize data-driven insights, and optimize their operations. It ultimately leads to improved customer satisfaction, loyalty, and profitability.

Omni-channel retail strategy is an approach that aims to provide a seamless and integrated shopping experience to customers across all available sales channels, whether they are physical stores, e-commerce websites, mobile apps, social media platforms, or other touchpoints.