SSmart Merchandising

Making online shopping easy. Give more than what your customers want

The rise of the internet and tech-advancements have moulded the way consumers connect with a brand. This relationship is now more value-driven and personal. While shopping has been around since history itself, the way we shop evolved dramatically with the rise of e-commerce. Digital Darwinism played a critical role in pushing companies to take the online route as the role of brick-and-mortar stores gradually shifted to healthy support structures that assist brands in selling on multiple marketplaces. 

“Digitization is no longer an option, it is a necessity.”

 Recent technological shifts have only moved in the direction to make e-commerce stronger and robust by empowering the consumer base. Providing an equal opportunity to homegrown brands to scale up operations and leverage digital infrastructure to compete with global brands, e-commerce extends power to customers to determine the true value of a brand. Today we are catering to a population that is digitally native and globally-connected. Sellers need to put the right technology in place that helps them serve customers better. 

“It’s much easier to lose customers today than attract new ones.”

To address major e-commerce challenges, Increff has designed specific solutions that help retailers address basic customer needs like:

  1. Full visibility of a range of products across multiple marketplaces, simultaneously – Since your customer can be anywhere, expose 100% inventory across all marketplaces with no bucketing or dedicated stock. Help your customers locate you, wherever convenient for them. 
  2. ~100% order accuracy – Use technologies like barcode scanning, bin mapping and photo identification to ensure the right product is picked and packed for your customer. With zero human errors or delays, guarantee precision and efficiency.
  3. Don’t hinder conversions, make shopping convenient – Live Inventory- order sync feature, lets your customer know stock availability instantly. Reduce order cancellations and disappointments by giving your customers a chance, at the perfect time, to select an alternative option as soon as their product of choice is low in stock or over. 
  4. Faster, accurate order fulfillment – Ecommerce is highly competitive and price-sensitive, hence distributed warehousing is the way forward. Effective, intelligent regional utilization helps reduce logistics costs by increasing surface shipments and delivering the perfect order from the closest local warehouse. This means faster deliveries at the lowest cost.

 The benefits extend to retailers in several ways, such as:

  1. 100% remote onboarding – Our tech-solutions are built for right-first-time foolproof operations. Through self-learning tutorials and fully scan-based operations, no expert supervision is required in 100% remote onboarding. This ensures the deployment is fast and friction-less.
  2. Easy Deployment – Advanced technology solutions integrate with, or replace the existing system seamlessly and rapidly to ensure no loss in sales. The transition is quick and effortless with a simple UI/UX designed interface that can be learned in no time and requires zero decision making. There is less dependency on skilled labour and more focus on delivering results.
  3. Efficient resource management, ideal picking, and packing – Fully automated, scan-based systems and error-proof operations ensure efficient working of each resource. From tracking every piece in the inventory to mapping every human action in the warehouse, the tool ensures accurate and fast order picking. No piece gets stuck or lost in the warehouse. We have proven competency in achieving ~99.9% fulfillment within SLA. 
  4. Faster return processing – About 20-30% of e-commerce orders are returned, not due to any defect but because customers habitually purchase more for in-hand comparison. Retailers incur heavy logistics costs on these returns and have a huge impact on the bottom-line and margins. Convert these returns into profits by expediting the return process. Simplify system complexities and make your inventory live and available for sale, almost instantly.

As e-commerce becomes more competitive, brands have a tough road to tread. The right tech support is necessary to not only develop one-upmanship but also predict the future in time to take appropriate action. Increff Assure removes complexity in inventory management and order processing and creates a user experience that is free of clutter, smooth, and fulfilling. Get Assured to know the difference!



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27 March, 2021

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