In an era characterized by the increasing dominance of digital platforms, retail strategies have taken on new dimensions to meet evolving customer expectations. One of these is the rise of omnichannel retailing strategies, such as BOPIS (Buy Online, Pickup in Store), ROPIS (Reserve Online, Pickup in Store), and BORIS (Buy Online, Return in Store). These… Continue reading BOPIS, ROPIS, and BORIS: Solving the pieces of the Omni Puzzle
