Higher store revenue performance
Higher per piece revenue
Lenskart, the tech-driven company that revolutionized the Indian eyewear industry, was looking for a merchandise allocation platform that allows them to:
Increff merchandising solution, with its new feature of managing JIT merchandise, was integrated to handle multiple modes of operation for serving customers – from the store, the central warehouse, or the local distribution centers.
As it was a critical challenge, the brand started considering multiple global solution providers and big industry leaders. Increff proposed a POC (Proof-of-Concept) of its merchandising tool so the client could experience the impact before it finalizes on which tool to implement, across all stores. Within 4 weeks of implementation, Lenskart experienced clear improvements in ROS, store performance, and inventory accuracy by addressing some critical pain points like:
An A/B test was conducted to demonstrate the benefits of implementing the Increff merchandising Allocation/Replenishment module.
Impact observed (in 4 weeks period post-execution):
|Parameters||Set A (With Increff Iris X)||Set B (Without Increff Iris X)|
|Store revenue performance||23% higher than Set B|
|Per piece revenue||28% higher than Set B|
|Merchandise sold||53% of dispatched merchandise||50% of dispatched merchandise|
*Even with less merchandise exposed, our merchandising tool was able to show a higher ROS and margins.
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