Warehouse Management

A more fulfilling season with retail’s dynamic trio: BOPIS, BOSS and BORIS
  • Summaya

  • 5 minutes

  • 27 October, 2023

A more fulfilling season with retail’s dynamic trio: BOPIS, BOSS and BORIS

The festive sales season always brings a whirlwind of activity, and in the midst of this hustle and bustle, convenience reigns supreme for shoppers. Retailers have recognized the importance of providing in-store pickup and return options for online orders in this chaotic shopping frenzy. They’re leveraging their entire inventory, regardless of location, to ensure online shoppers can get what they want when they want it.

In this blog, we’ll delve into the importance of omnichannel retail, especially during peak season sales, where consumers have already cast their votes.


The above-presented data leaves no room for doubt – retailers have transcended the debate of whether to adopt omnichannel strategies. Instead, they find themselves at the cusp of a profound transformation, where hybrid models are erasing the boundaries between online and offline consumer experiences, fostering a dynamic omnichannel ecosystem. This evolution in shopping is a call to action driven by both consumers and retailers alike. 

At the heart of this transformation are retail stores themselves, which have evolved from mere transaction hubs into versatile fulfillment centers. They adapt with agility to meet the changing demands with innovative strategies like BOPIS (Buy Online, Pickup In-Store), BORIS (Buy Online, Return In-Store), and BOSS (Buy Online Ship to Store).

BOPIS, BOSS, BORIS: The Winning Trifecta for Modern Retailers

As more and more customers are opting for the convenience of online shopping over traditional in-store visits, the implementation of fulfillment options like BOSS (Buy Online Ship to Store), BOPIS (Buy Online, Pickup In-Store) and BORIS (Buy Online, Return In-Store) has become not just a choice but an essential strategy for retailers to thrive in this changing environment.

BOSS – Buy Online Ship to Store

BOSS allows customers to place orders online, and instead of picking them up in-store or returning them in-store, the products are shipped directly from the nearest store location to the customer’s address. This approach optimizes inventory management and leverages the retail store as a mini-distribution center.

For Customers

  • Faster delivery
  • Reduced out-of-stock
  • Convenient local pickup
  • Improved product availability
  • Reduced shipping costs

For Retailers

  • Increased sales
  • Efficient inventory management
  • Faster order fulfillment
  • Reduced shipping expenses
  • Optimized store utilization

BOPIS: Buy Online, Pickup In-Store

BOPIS is a retail strategy that allows customers to shop online and then pick up their purchases at a physical store location. This approach has become increasingly important during peak season sales for several reasons:

For Customers

  • Convenience, cost savings, and safety
  • Avoiding shipping delays and crowds
  • In-store exploration

For Retailers

  • Increased foot traffic
  • In-store upselling opportunities
  • Reduced shipping costs, especially when dealing with high
  • order volumes during peak sales
  • Improved inventory management
  • Competitive advantage and customer loyalty

BORIS: Buy Online, Return In-Store

The third player in the mix, BORIS offers another layer of flexibility, convenience, and efficiency, especially when shopping frenzy and return rates soar. This approach not only elevates the shopping experience but also streamlines retail operations, proving its significance in bustling sales seasons with benefits including:

For Customers

  • Convenience and hassle-free return options, especially for gift purchases or impulse buys
  • Swift, in-store refunds or exchanges
  • Savings on return shipping
  • Personalized assistance and in-store help enhancing the shopping experience

For Retailers

  • Boosts store visits, aiding cross-selling during peak sales
  • Streamlines reverse logistics
  • Reduces reverse logistics expenses, vital during high returns
  • Reinforces physical store presence, enhancing brand trust
  • Fosters loyalty, generating repeat business and referrals

What makes BOPIS, BORIS, and BOSS possible:


As the peak season sale looms, retailers are reimagining their approach to omnichannel strategies, catering to the convenience-craving consumer. In this retail showdown, each player holds the power to craft a unique festive game plan as there’s no one-size-fits-all solution. Some opt to entice hordes of shoppers into their brick-and-mortar stores, luring them with exclusive discounts on in-store pickups. Meanwhile, others place their faith in dedicated distribution centers for online order fulfillment, with physical stores standing by as reliable reinforcements.

The omnichannel landscape, rich with possibilities, hinges on the effective deployment of the right technology and the training of employees to leverage it optimally. Those who tread this path aren’t merely eyeing sales objectives but are also curating customer goodwill, setting the stage for a promising and joyous festive season.

For more assistance on how to implement an omnichannel ecosystem for your brand, get in touch with our experts today.

Author: Summaya

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