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A celebrity-endorsed fashion brand increases full-price sell-through by 13% with a smart assortment plan

13%

Increase in full price sell-through

25%

Reduction in width at a channel level

12%

Improvement in ASP

Optimized inventory through the smart assortment planning for different sales channels. One of India’s biggest celebrity-endorsed fashion brands reduced overstocking by defining display norms as per the actual sales patterns. Using Increff Merchandising solution, it was able to identify and bet more on top performers at each store and exit buying of non-performing attribute groups. It also redefined stock requirements to optimize initial launch requirements across stores.

Objective:

To optimize inventory for one of India’s biggest high-growth celebrity-endorsed fashion brands.

Solution:

  • Smart Assortment plan for 4 different channels (~200 stores) was created
  • Optimized the buying to exit the non-performing attribute groups and bet more on top performers at each individual store
  • Reduced overstocking in bottom stores by defining display norms as per the actual sales patterns. 

Business benefits:

  • 13% increase in full price sell-through
  • 25% reduction in width at a channel level
  • 12% improvement in ASP.
Company size:
501-1,000 employees
Revenue:
USD$ 1 Billion
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