Merchandising Solution

Bringing Science to Fashion

Reimagine merchandise planning, buying, and allocation with Increff Merchandising Solution. Experience consistent revenue uplifts like never before!

Realize true demand potential across offline and online sales channels by allocating the right inventory closer to your customers.

Built for small and medium B2B and B2C, brands and retailers, our self-serve SaaS-based, web-hosted, tool consists of patent-pending algorithms, performing billions of computations within a few minutes of runtime.

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Regular feature updates ensure steady high performance of this innovative plug-&-play model to deliver astounding results.


Revenue Uplift


Increase in inventory turns


Improvement in bottom line and margins


Cutback in inventory holding


Growth in full price sell-through


Savings in logistics cost


Boost in fulfillment from the local warehouse


Reduction in resource time spent in stock allocation and buying process


Reduction in stock brokenness


Our innovative merchandising, planning, distributing, and reporting solution helps tackle industry-related challenges with a clear, simplified, and detailed execution plan.

Assortment Plan

Optimize inventory positioning to maximize sales. Considers factors like seasonality, local demographic, product attributes, discounting, etc. to:

  • Identify top seIdentify top sellers and NOOS
  • Perform computations to the granularity of 7 attributes for ideal decision making
  • Accurately predict the true size ratios
  • Analyze and discard highly discounted sales that distort true demand

Buy Plan

Maintain size continuity at stores by assessing business constraints of planogram and revenue targets, to provide buyers with a month-wise buy plan that includes:

  • Depth of buy basis rate of sales at the store-attribute group level by analyzing past sales, revenue, discounts, size cuts, stock-outs, and exposure. 
  • Size set ratios to buy based on true demand at size-level for all store & attribute group combinations. 

Regional Utilisation

Intelligently split inventory across multiple warehouses, in proportion to the regional demand, for efficient e-commerce fulfillment.

  • Achieve higher regional utilization for better visibility and greater conversion
  • Boost brand ranking on marketplaces
  • Earn significant savings on logistics costs
  • Manage faster deliveries
  • Lower Rate of Returns


Expose the right inventory, at the right location, at the right time. Ease merchandiser’s frequent distribution activities in a data-driven manner, using the latest sales trends to:

  • Maintain freshness through new season allocation 
  • Optimize existing stock through replenishment and replacement at all POS
  • Improve inventory health to reduce the loss of sales
  • Identify non-moving dead styles

Business Intelligence

Easily, implementable outputs, via interactive and impactful reports that are categorized by roles and departments.

  • Business overview for executives
  • Category performance reports for merchandisers (Sell-through-rate, Sales, DoH, Top/Dead sellers, Planogram Adherence)
  • Target v/s Achievement, month-on-month store performance reports for operations
  • Design dashboards for buyers

Return analysis

Track returns quantities for B2B & B2C sales. Conduct analysis to understand the reason for return.

  • Be conscientious of consumer behavior to mitigate the risk of both returns and chargebacks
  • Use the reports to create detection and prevention strategies to positively impact the bottom line
  • Extract insights on what not to produce

Merchandising Solution MS-Pro Plan


  • Top sellers & core styles
  • Identification & clean up of highly discounted sales in sales history
  • True size ratio identification
  • Ideal assortment mix and depth
  • Reordering & Open To Buy (OTB)


  • New-season allocations
  • Mid-season replenishments and replacements
  • Inter-store transfers
  • Local top seller management
  • Store and style ranking


  • New styles distribution based on attribute group performance
  • Demand-based inventory allocation
  • Pincode level demand pattern
  • Business constraints e.g. Warehouse capacity & target cover considered
  • Available for online stores

Have questions? Get in touch with us and we'll walk you through it.

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