Bringing Science to Fashion.

Reimagine merchandise planning & allocation with IRIS and deliver consistent profitable growth!

IRIS: Helping brands realize higher sales with lower costs in pandemic times.

Did you know that the high shipping costs are the #1 reason for cart abandonment among fashion shoppers?

And one of the many ways Increff Iris has been able to lower this cost is by making sure that the right merchandise is available closest to their end consumers, always!

Watch the video to discover other superpowers of Increff IRIS.

  • 20-25% Revenue uplift
  • 1.5x Improve inventory turns
  • 4-5% Improves bottom-line and margins
  • 20% Reduce inventory holding
  • 15% Increase full price sell through
  • 30% Increase regional utilization
  • 10% Savings in logistic cost
  • 90% Reduction in stock allocation and buying processes
  • End to end merchandise planning tool based on a self serve model
  • Adapts to your business’ varying needs
  • Blazingly fast and accurate results using patent-pending algorithms
  • Secure data storage

Assortment Plan

Assortment Plan

With its vast array of complex algorithms, the Smart Assortment Plan module.

  • Identifies top sellers
  • Computes attribute group contibutions
  • Accurately predicts the true size ratios

IRIS takes into consideration fashion specific factors like seasonality, local demographic, product altributes, discounting and much more…

Buy Plan

Buy Plan

With inputs from the smart assortment plan, and business constraints of planogram and revenue targets, IRIS provides buyers with a month wise buy plan that includes:

  • Quantity/depth to buy
  • Size set ratios to buy



With the Distribution module, expose right inventory at right location at right time. Ease the merchandiser’s frequent distribution activities in a data driven manner, using latest sales trends:

  • Allocate fresh stocks and replenish/ replace stocks at all your points of sale
  • Maintain freshness
  • Improve inventory health thereby reducing loss of sales due to unavailability

Regional Utilisation

Regional Utilisation

IRIS RU is a novel solution to intelligently split inventory across multiple warehouses for e-commerce. Optimally allocate to all warehouses in proportion to the regional demand.

  • Higher regional utilization, resulting in better visibility and higher conversion on Marketplaces
  • Significant savings on logistics costs
  • Faster deliveries
  • Lower rate of returns

Business Intelligence

Business Intelligence

Easily implement IRIS outputs and link them to interactive and impactful reports, categorized by Roles and Departments:

  • Business overviews for executives
  • Category performance reports for merchandisers
  • Store performance reports for operations
  • Design Dashboard for buyers

You Are In Good Company


  • Abhishek GangulyAbhishek GangulyMD Puma India

    Solving complexity at scale, INCREFF provides Puma with a stable platform that drives inventory efficiency across all channels, successfully bringing down order-to-ship SLAs (service-level-agreements)

  • J SureshJ SureshMD & CEO, Arvind Lifestyle Brands & Arvind Retail Ltd

    INCREFF helped us in scaling up e-commerce business by helping us overcome our big pain point of managing small B2C orders

  • Vasudevan BalakrishnanVasudevan BalakrishnanChief Operating Officer, Tablez India

    INCREFF deployed Assure system in a week's time for us. The system is error free & simple to use. Our team could process more than half a million pieces, within 1st month, without any major glitches. I am confident that using Assure will improve our stock fill rates and warehouse efficiency substantially

  • Sanjay RoySanjay RoyExecutive Director Sales & Sales Operation, Puma Sports India

    Increff has made our direct to consumer ecommerce journey simple and easy. A great combination of practical knowledge, backed by sound technology and a team which is operation centric. Our ecommerce business is growing multiple X’s backed on same

  • Anjana ReddyAnjana ReddyCEO - USPL

    Increff has been part of our growth journey for last two years. They have deep understanding of fashion ecosystem backed by strong tech platform. Increff helped us in improving our merchandising and fulfillment. This in turn improved our overall sell through. Our store level allocation is basis actual demand pattern giving us higher conversion rates. Increff has delivered very high inventory accuracy and accurate order fulfillment, thereby making our supply chain efficient.

  • Aditi PanyAditi PanyEx-COO Reliance AJIO

    We worked with NextSCM to support our expansion, and their record on operating metrics, particularly Fulfillment accuracy and SLA adherence was strong, backed by very user friendly, relevant technology solution. They are a responsive team, with a sound understnading of warehousing needs from a fashion / ecommerce perspective.

  • Rajiv MehtaRajiv MehtaFounder, KAN D:FY Sports Ex-CEO, Arvind Brands Ex-MD, PUMA

    INCREFF marries their domain expertise in merchandizing & supply chain beautifully with cutting edge technology. They can provide valuable insights to brands and retailers on their best selling products and help tie up their back end production to manufacture such articles which will only enhance the brand value. So what if I am able to do this? Inventory and working capital can be reduced, adding millions of dollars to cash flow and bottom line Their team is prompt, supportive and expert in their specific spheres. Pleasure to work with them.

  • Shaleen SinhaShaleen SinhaEx-CEO, Zivame

    Over last 4 months, Zivame has been associated with INCREFF to further strengthen our Merchandising capabilities. We have seen tremendous value in this partnership already and are further associating with Increff to build a completely Tech-led "Demand driven" merchandising and pricing system.

    The team has displayed deep domain understanding, quickly adapted their offering to our context and worked as true business partners. We are very pleased with the partnership with INCREFF

  • Samay KohliSamay KohliCEO & Co Founder, Grey Orange Ptv Ltd

    I have known Rajul & the core team of INCREFF for past several years. They have a amazingly diverse experience & deep understanding of supply chain operations & technologies(From Design till Customers) in India. Having solved problems first hand, they not only understand the pain points that Fashion supply chain is facing today but they know the solutions also. To alleviate these pain points, they have embarked on a journey to build the future of fashion supply chain in India : INCREFF. I wish them all success in their endeavour.

  • Aditya AgarwalAditya AgarwalCo Founder, Campus Sutra

    Our experience with INCREFF has been very good. The team consists industry veterans with intricate knowledge of the fashion supply chain. Their mission is to solve complexity at any scale. With Campus Sutra, the team is trying to innovate in a 100 year old brick and mortar retail industry and we hope the journey is going to be smooth.

    INCREFF is highly recommended to brands struggling with supply chain. They should trust these guys for it and focus on what they do best.

  • Prashant GuptaPrashant GuptaEx-President & Ex-CEO, Ex-President Chairman’s Office - Aditya Birla Group

    INCREFF team are doing some outstanding work on supply chain tech that cuts across physical and digital. Their platform comprising Order Management System and Warehouse Management System is really very compelling in terms of comprehensiveness as well as elegance. Well done guys. And wish you all the very best. Mighty impressed!!

    Anyone looking to deploy technology that enables multi-channel sales should look at their demo.

  • Shyam S PrasadShyam S PrasadCEO, Brand Studio Lifestyle Pvt Ltd

    We believed in the team even when they had nothing to showcase! It was just a powerful concept. Today we are proud to say that we were their first client. They helped us to transition from SOR to Marketplace model, which is a win-win for both brands and retailers, by achieving faster and accurate fulfillment.

    Their key USP is their ability to forge deep relationship with various stakeholders and ability to adapt to everchanging demands of fashion ecosystem. They truly work as a business partner.

Data and Security

Your data is hosted in your region as per the regional data security regulations – GDPR, PDPB, CCPA etc

Highest levels of data encryption


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