17 November 2020
Black Friday, traditionally a ‘door-busting’ event remembered for its midnight rush, crowded stores, and limited deals will be experienced very differently this year. The majority of shoppers experiencing FOGO (Fear Of Going Out) will avoid stores for their Christmas shopping and take to the online route instead.
Brands, this year, will be able to expose 100% of their inventory at a lower cost. Reduced CAPEX will give retailers more flexibility to offer discounts and deals that attract value-conscious customers who are not brand loyalists yet, but are waiting for their best fit of quality and price. The early store rush to grab those limited offers, that usually left most shoppers empty-handed and disappointed, will not be there anymore. Last, but not least, what used to be the busiest shopping day will now be at least a week-long event that is expected to be the biggest ever online sale. E-commerce will give more time and space to retailers to clear their piled-up inventory, reach more customers, and recover from year-long losses faced as a consequence of the recent pandemic.
Taking this opportunity of heightened holiday excitement forward, it is time to focus on delivering an exceptional customer experience. Retailers should check their processes for scalability and stability and ensure the right technology is implemented that can fully equip them to handle a large influx of orders efficiently. It’s time to turn Black Friday bargain hunters into loyal customers who will return for the offseason and beyond.
Going one step further with INCREFF offerings
Retailers want accurate visibility and quick updates on stock availability, so that they can provide alternative options to shoppers and therefore promote cross-selling. ASSURE, our revolutionary web-based fulfillment platform allows 100% inventory exposure simultaneously across multiple sales channels with a sync time of less than 30 seconds. Its most-loved live inventory-order sync feature updates sales & inventory in real-time even during peak hours.
Managing large-scale operations needs high CAPEX investment, however, our cloud warehousing solution gives retailers the flexibility to shift to an OPEX model which is designed to handle large volumes optimally across B2B and B2C channels. Our stringent quality check process instantly removes default or canceled items from circulation and allows quick return processing and making saleable inventory immediately available for resale with no loss in time.
Free shipping and same-day delivery have evolved from something that’s nice to have, to a must-have for E-commerce-first brands. IRIS RU, our advanced cloud-based platform, helps brands fulfill orders from the nearest warehouse location, thus converting 70% of air shipments to surface shipments and reducing logistics costs and delivery time significantly.
No one wants to lose customers, especially during the holiday shopping season. Let’s utilize this great opportunity to get new customers and boost revenue. We can prepare you for your next sales spike in less than 7 days so you can sell more with greater ease this festive season.