Merchandise planning and allocation for holiday season sale to achieve high profitability. Read the Blog.

5+ years

Our journey towards building a sustainable and efficient retail ecosystem has just begun.

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110+ Clients

With more than 110 global and national fashion & lifestyle brands as clients, we are constantly striving for excellence and growth.

Check out our growing pool.

200+ employees

We promote growth at every level and foster a unique warm culture for everyone to express themselves.

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Increff has been recognised as a ‘Cool Vendor 2020’ by Gartner for its innovative, impactful, and intriguing merchandising, planning and distribution software solution, Iris X.

Our Story

We started in 2016 with a small team of 6, and a vision to create a visible impact in the retail and e-commerce industry that is very close to our, and the hearts of millions of people around the globe.

July 2016 - Aug 2022

August 2022

6th Anniversary milestone

July 2022

CIO TechOutlook Award - 10 most promising Inventory Management Software

May 2022

Traxcn “Emerging Startup 2022 Top Fashion Tech Startups” & “Best Retail Tech Startup

April 2022

First Europe client onboarded - DCK Group

Feb 2022

Raised $12 Million in Series-B led by TVS Capital Funds, Premji Invest, 021 Capital, and 6 angle investors

March 2022

Launch Increff O2O & First US client onboarded - Vueltap

Jan 2022

Introduced CWAS in Europe/ UK

Dec 2021

Solving solutions for 10+ retail verticals

Nov 2021

Reached 200 employees

Sept 2021

Increff WMS recognized in Gartner Magic Quadrant Asia/ Pacific context, 2nd time in a row

Aug 2021

ISO & GDPR certification

Aug 2021

5th Anniversary milestone

July 2021

Increff Merchandising Solution recognized in Gartner Market Guide for RAMA; Short Life Cycle products 2nd time in a row

June 2021

Opened our software libraries on GitHub

May 2021

Returns Management Solution launch

Mar 2021

Increff Merchandising Solution recognized in Gartner Market Guide

Feb 2021

Increff WMS Recognized in Forrester Research Q1 report

Feb 2021

Markdown Management Solution launch

Jan 2021

1st Philanthropy initiative with ABFRL

Jan 2021

Filed 1st patent in the US for Increff Merchandising Solution

Dec 2020

Won Procter & Gamble vGrow Challenge

Nov 2020

Reached 100 employee

Nov 2020

Won Nasscom Emerge50 award

Aug 2020

Increff WMS recognized in Gartner Magic Quadrant Asia/ Pacific context

July 2020

3rd product Increff Merchandising Solution (Base) Launch

Aug 2020

Won Accenture Venture Challenge for Supply Chain Resilience

May 2020

Recognized Gartner Cool Vendor in Retail

Nov 2019

Winner Loomish Award

Sept 2019

Went international with Landmark

June 2019

Blackberry Integrates Increff Merchandising Solution (Enterprise)

Jan 2019

Series A Raised from 021 Capital & Binny Bansal

Sept 2018

PUMA integrates Increff Assure

Dec 2017

2nd Product Increff Merchandising Solution (Enterprise) Launch

July 2017

1st Product Increff WMS Launch

Dec 2016

Seed funding from Sequoia

July 2016

- Inception with our 1st customer Brand Studio (CWAS)

Increff is now Information Security Management System ISO 27001:2013 certified. We are committed to protecting our customers and partners data by maintaining confidentiality, integrity and accessibility to authorized persons.

CSR Activities

8th July, 2021

Drive Sustainability with Smart Technology Solutions

There’s an urgent need to promote circular economy practices to revive our planet. The road to sustainability may be long but technology has a way to expedite progress. Use technology to streamline processes, analyze your true demand and add value at each step of the supply chain to deliver good quality products to the customers. Let’s prevent wastage and make conscious efforts to make our Earth beautiful and healthy again!



23rd Feb, 2020

Increff Reassure Distribution Drive

Sharing a glimpse of our recent distribution drive in parts of India, in association with Aditya Birla Fashion and Retail Ltd. and our distribution partners Nisarga Trust, Need Base India, and NIMHANS. We are proud to take another step in the direction of our CSR initiative, ‘Increff Reassure’. Through ‘Increff Reassure’ we promote sustainable retailing in India by helping brands give quality clothing to the largest section of society, the underprivileged. Join the movement. Distribute smiles by giving your good clothes another chance to make someone feel special.



20th March, 2020

Celebrating International Happiness Day

On International Happiness Day, we share the joy of enriching the lives of others. Giving provides an opportunity to look beyond your world and see the bigger picture by venturing into the world of others. Access to good quality clothes is the basic right of people, and through Increff Reassure, we pledge to provide that to the largest section of the Indian society, the underprivileged. Their response is that unadulterated amazement and happiness, a bright smile, and gratitude for life, that is much more valuable than anything money can buy. Happy International Happiness Day!



Our Vision

To be the most admired supply chain tech company.

Our Mission

To provide simple technology solutions for complex inventory problems.

Our Investors

Our Partners

We come together with a common vision of building efficiencies in e-commerce and merchandising.

Meet the Team

The perfect match of talent, expertise and entrepreneurship.

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    Rajul Jain

    CEO - Co-Founder
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    Anshuman Agarwal

    COO - Co-Founder
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    Romil Jain

    CTO - Co-Founder
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    Ravisankar Velidi

    Chief Culture Officer & VP Engineering
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    Vishal Raj

    Senior Software Development Engineer
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    Richa Gupta

    Product Manager
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    Tanitto Mookken

    Team Lead
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    Shubham Omar

    UI Lead
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    Alaf Azam Khan

    Senior Software Development Engineer
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    Aman Preet Singh

    Senior Software Development Engineer
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    Nagendra Nanjappa

    Manager Operations & Planning
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    Vinay Nagaraja

    Admin/ Finance Executive
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    Boobalan S

    Senior Team Lead - Operations
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    Sreenivasulu Reddy

    Senior Team Lead - Operations
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    Anubhav Rai

    Senior Software Development Engineer
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    Saraswathy M

    Lead DevOps Engineer
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    Lopamudra Chakraborty

    HR Manager
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    Anand Sharma

    Head Of Finance and Admin

People and Culture

We foster growth, innovation and grit. This is our bunch of happy people!

Awards and Recognition

Meeting customer basic expectations is more important than ever

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Unlock real-time inventory & order sync potential to enhance sales

Get Assured!

The Deeptech Powerhouse in Supply Chain Resilience

Assure & Iris

‘Emerge’ing Stronger and Thinking Big in the Emerge50 League of 10

Cheers to Iris!

Business-specific solutions to best fit the evolving Retail & Lifestyle industry.

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Bringing the expertise of the complex fashion industry to the CPG industry.

Optimize with Iris

Assess true customers demand. Optimize inventory turnover.

Boost sales!

Optimizing logistics and satisfy the need for speedy accurate order fulfillment

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Bringing science to fashion and innovation in action to achieve sustainability

Perfect Merchandising!

Automate Supply Chain. Build agility. Increase Adaptability. Higher Efficiency.

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For intelligent decision-making and automated data integrations

Reimagine merchandising!

Emerging To Fashion Tech Startup 2022

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Best Retail Tech Startup of the Year 2022

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