Buying & Merchandising Strategies for 2023 – Trading in uncertain times

Retail brands are constantly experimenting with strategies to meet evolving customer demands. Merchandising, being an essential part of effective retailing, at its best, is meant to drive profitable sales and at its worst, it can confuse shoppers and undermine sales.

In this e-book, we uncover tried & tested merchandising strategies that brands can implement to meet the constantly evolving customer expectations and solve inaccurate merchandising issues.

Get insights on how advanced merchandising solutions, backed with intelligent algorithms and new-age technology, can help brands:

  • Plan & distribute inventory as per demand, without affecting overall margins
  • Improve efficiencies in decision-making
  • Create better working practices and relationships between suppliers, buyers, and merchandisers
  • Increase the sell-through rate on inventory 

and many more.

E-commerce Festive Season Sales Report – 2022 for Fashion & Apparel

The Indian e-commerce market is growing at a break-neck speed. With the removal of pandemic-related restrictions, brands & retailers have experienced an unparalleled growth trajectory in 2022, across regions and categories. No retailer can afford to ignore having an online strategy to accelerate revenue, especially now, in the new normal.

Get well-equipped with substantial sales data and insights on the rising numbers across product categories, a comprehensive outlook of evolving consumer preferences across various segments, and more. Here’s our exclusive emerging trends report presenting in-depth data of  ~ 4 Million orders processed during the festive season sale 2022 by our Warehouse Management System (WMS). 

  • Region, state, and city-wise growth factors, demand trends
  • sales performance 2021 vs 2022
  • Preferred or emerging product categories
  • Highest, and the lowest, revenue contributions 
  • Gender-wise and color-preference analysis

…and more.

Solving for sustainable retailing with Increff

Gone are the days when routing to market quickly was imperative to maximize sales and beat the competition. Modern retailing is all about new developments driven by demand for sustainability. As more brands and retailers pledge to achieve net-zero emissions, we come up with best practices and cost-effective tech-driven solutions to help them walk on the path toward profitable and sustainable retailing. 

Download the ebook to read about our latest insights and best practices across the retail sector on what brands are doing to meet this change and to meet the needs of tomorrow, today.

What’s inside:

  • Importance of data-driven assortment planning & buying
  • Optimizing inventory with demand-based allocation
  • Maintaining inventory health with automated replenishment and replacement
  • Warehousing management and best practices 

And more.

Closing The Loop – Increasing Retail Sustainability While Driving Profitability

With environmental issues and climate crises front of mind like never before, retailers and consumers cannot afford to turn a blind eye. Environment-friendly commerce is undoubtedly the future of retail growth. In order to position brands as ‘Sustainable players’ retailers need to rethink and re-strategize operations and make great strides in digital transformation with initiatives like:

  • Using data analytics to assess demand
  • Placing the correct quantity at the right store
  • Managing returns and enabling faster re-commerce
  • Unifying offline and online channels to bring goods closer to customers
  • Switching  to eco-friendly processes and using sustainable packaging
  • Redirecting lower-grade returned products to the secondary market

Download the ebook to learn more. 

Retail and Ecommerce Merchandising & Supply Chain Toolkit

As the number of channels through which brands and retailers reach out to customers grows exponentially, so does the breadth and depth of product offerings. This increases layers of complexity in Supply Chain operations, warehouse management, order fulfillment, and achieving higher customer satisfaction. Hence, an urgent need for streamlining business processes for rapid expansion and building customer trust. 

Download the Retail & Ecommerce Merchandising & Supply Chain Toolkit to learn:

  • Key features of new-age WMS that can help your brand deliver top-notch customer service
  • How a data-driven Merchandising solution can help your brand meet customer needs with an ideal assortment plan
  • Solution for distributed inventory management for faster, cost-effective, order fulfillment
  • Competitive markdown strategies for maximizing sales and higher profits

… and much more!

Managing Inventory Challenges for upcoming Holiday Season Sales to avoid Stockouts & Maximize Revenue

Active inventory planning starts with hindsight from the supply chain perspective 9 to12 months prior to the holiday season. Merchandisers need to build close-knit cross-functional teams; Buying, Planning, and Allocation, to ensure all key pre-season observations are tied together to effectively plan for the upcoming holiday season sales. As the plan keeps improving as brands get closer to the season, in-season reality usually requires instant action. Learn about:

  • Effective in-season Plug & Play strategy keeping all parameters and style attributes in check, and knowing your inventory well enough to take immediate action on what needs to be pushed out.   
  • Building promotional cadence for the holiday season by understanding what needs to sell off and what can be carried to the next season
  • Strategies to handle quicker deliveries by automating decision making. Do not overload your stores, build a seamless operations experience by effectively re-distributing your inventory. 
  • Maintaining freshness index of stores with Inter-store transfers.

…and much more!

Efficient Inventory Management in the Digital Era

Understanding customer requirements and capturing them accurately across all sales channels need to be streamlined in order to scale businesses. 

  • Manual Inventory Management – Traditional labour-intensive processes involved manual counting and tallying of stock which led to higher chances of errors and inaccurate stock keeping. 
  • Digital Inventory Management – The emergence of e-commerce as an important sales channel required rapid expansion of operations, digitization of inventory and an organized method for managing daily activities and sales transactions. 
  • Automation in Inventory Management – As complexities in retail intensified, there was no room for delays or human decision-making errors. Markets are now so dynamic and trends are so short-lived that actions need to be taken immediately for brands to survive the competition. 

Read how digitization and automation in inventory management are helping brands and retailers stay ahead of the curve through perfect warehousing and optimization of inventory.