Merchandise planning and allocation for holiday season sale to achieve high profitability. Read the Blog.
One of the fastest-growing Indian value retail chains was experiencing difficulty in accessing what styles to keep, and at what price points. Faced with multiple price points for the same style-size combination, decision-making was highly complex and challenging. Increff Merchandising Solution helped in consolidating multiple price points based on revenue contributions at the value chain level. It optimized the brand’s vendor base and helped in providing a clear price value proposition to its end customers.
Over the years, the retail value chain sourced products from different vendors, leading to multiple price points for each style-size product, leading to multiple MRP points for the end customer. The business was badly affected, as there was no clear direction when it came to planning the assortment price offering to the end customer. In addition, vendor management and accessing vendor performance became challenging.
The price points had to be reduced because:
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