Who we are?

Increff is a business partner to Fashion and Lifestyle brands and retailers to deliver significant and sustainable increase in sales and inventory efficiency. We provide solutions to identify the “right demand” and enable “fast response” to serve this demand – leading to higher sales at lower inventory.

What we do?

We leverage the power of Data and Technology to enable a “demand driven” supply chain to ensure availability of right product at the right price in right quantity and at the right location. With an end to end offering, brands and retailers can add “incredible efficiencies” to their merchandising and fulfilment operations.
To sense “right demand” across channels and geographies, we have built solutions with “sophisticated algorithms” to interpret both quantitative and visual data. These include rich attribute level demand planning, OTB management and Visual design intelligence.
To “respond fast” to demand, we have built solutions for Distribution, Markdown and Promotions management. Besides, our fulfillment platform enables fastest turnaround times in Inward and Outward operations – for both online and offline channels.

Our Customers

  • Fashion and Lifestyle brands
  • Fashion and Lifestyle Offline retailers
  • Ecommerce retailers
  • Warehouse operators


  • Be Tech Driven & Innovative
  • Unblock Others
  • Finish with Finesse
  • Do More from Less
  • Employee First
  • Be Fair in all Your Dealings
  • Be Happy



Aug 2016

Market validation of proposition

Sep 2016

Commencement of Online channel management services for INR 100+ Cr fashion house

Oct 2016

Commencement of Fulfillment operations with 40,000 sq.ft warehouse in Bangalore

Dec 2016

External funding led by a Global VC; Commenced development of Fulfillment platform


Jan 2017

Became largest player in Online fulfillment operations

Mar 2017

Commenced development of Merchandising solution for a large Online brand

July 2017

Rollout of Fulfillment platform

Oct 2017

Rollout of Merchandising platform